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Metrics (KPI)
" Web analytics is a tool that allows the collection, measurement and data analysis with the objective of bettering the investment return of your site."
Web Analytics metrics (KPI) is the measurement, collection and analysis of navigational information in order to understand and optimize the use of the sites on the Internet. By measuring the results, it is possible to better the return of investment (ROI) and reach the goal.
Web analytics is the solution to data analysis and provides precise information on the traffic and the efficiency of marketing of your website. It is possible to establish and measure other objectives that are just as important to a company's project besides being able to verify the type and version of the most commonly used software, such as browsers and operating systems.
We use this statistical tool to monitor the access to the site and the behavior of users, identifying whether your web project is attracting visitors. In the case of a purchase, you can determine the moment in which the client abandoned the cart. With these metrics in hand, we develop strategies with assertive solutions to generate more conversions for your website.



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